Make better Youtube Thumbnails – 3 Steps To Winning the Thumbnail War
In this video I mention the AIDA model, but if you look into it, you should really explore the updated AIDA(S) model, where the S stands for Satisfaction.
This is where your content come into play. After setting the expectations through your title and thumbnail, the video itself needs to fulfill these expectations. That’s why you would never want to use clickbait to lure in viewers. If you make false expectations, your viewers will never return. It will be a hit and run and the most you can expect is a “thumbs down”.
By remembering the Satisfaction part, you ensure that your Thumbs don’t make false promises. And if you manage to give the viewers satisfaction by fulfilling the promises you made through the thumbnail, the chance of gaining a new subscriber is a lot higher.
Music in the video:
seachange by airtone (c) copyright 2016 Licensed under a Creative Commons Attribution Noncommercial (3.0) license. http://dig.ccmixter.org/files/airtone/53762
Film Glitch by Snowflake (c) copyright 2017 Licensed under a Creative Commons Attribution Noncommercial (3.0) license. http://dig.ccmixter.org/files/snowflake/56350 Ft: reusenoise
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