Why sound brand your company?
Most companies put a lot of thought into designing a logo, using the right fonts and working out corporate guidelines for their visual image and appearance.In times where music, sounds and usage of audio-based media play an increasing role in most aspects of life, it would seem logical that companies put a similar effort into their audible presence.
And on the B-2-C market, this may be true for a number of large well-known companies. However, many B-2-B and medium-sized companies still haven’t seen the opportunities in linking their visual image with sound.
Using the right music and sounds in the right media creates a valuable connection between all marketing measures as well as other externally and internally directed activities.
Audio elements awakens emotions, creates a distinct profile and strengthens the company’s image if used correctly.
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